E-mail Marketing Essentials
• Plan & Create Impactful Newsletters
E-mail marketing is a powerful tool for businesses and professionals alike. Newsletters offer a direct, personalized, and cost-effective means of communication that can lead to increased engagement, conversions, and long-term customer loyalty. By joining, you are not just attending a workshop; you are investing in your future success. Don’t miss out on this opportunity to transform your e-mail marketing strategy. Secure your spot today!
3 Reasons Why E-mail Marketing is Essential for Businesses:
1. Direct Communication with Your Audience: Unlike social media or other platforms, newsletters allow you to reach your subscribers’ inbox, ensuring your message gets noticed.
2. Drives Traffic and Engagement: By including relevant links and compelling calls-to-action, you encourage subscribers to take action, boosting engagement and conversions.
3. Cost-Effective Marketing Tool: Compared to other forms of marketing, newsletters are a cost-effective way to reach a large audience. It does not require significant investment in advertising or other promotional activities.
Impact of E-mail Marketing for Business Success
– Email marketing is nearly 40 times more effective than Facebook and Twitter combined in acquiring new customers. (Source: McKinsey & Company)
– Email marketing drives more traffic to e-commerce sites than social media. (Source: Custora)
– 59% of consumers say marketing emails influence their purchase decisions. (Source: SaleCycle)
– 81% of online shoppers are more likely to make a purchase as a result of receiving a targeted email. (Source: eMarketer)
Workshop Topics
- Why E-mail Marketing Matters
- E-mail Marketing Platforms
- Building a Solid Foundation
- Crafting Compelling Content
- Design and Layout Practices
- How to Increase Deliverability
- Building Your Subscriber Base
- Frequency and Timing
- Impact of Your Campaigns
- Automation Workflows
